As the popularity of social media continues to grow, so too does the need for the public sector to develop a social media presence and connect with the community through these communication channels. Indeed, social media has become a powerful community engagement tool, offering the opportunity to interact with the community, deliver services, obtain feedback and build your organisational brand with an immediacy that is unmatched by traditional means of communication.
The Social Media for the Public Sector Conference will present practical information and case studies showcasing the successful use of social media and provide attendees with a vital resource that can be used to build their organisation’s social media presence.
At the Social Media for the Public Sector Conference you will learn about:- How to develop a social media strategy for your organisation
- Engaging with the community using social media
- Integrating social media into your existing communication strategies
- Building your brand through social media
- Measuring the success of your social media campaign
- Managing the risks and rewards of social media
Speakers will include:- Cheryl Hardy, Manager eGovernment Research, INFORMATION VICTORIA, DEPARTMENT OF BUSINESS AND INNOVATION
- Tracey Sen, Director Corporate Communication, DEPARTMENT OF EDUCATION AND TRAINING (NSW)
- Andrew Arch, Assistant Director, Web Policy - Accessibility, AUSTRALIAN GOVERNMENT INFORMATION MANAGEMENT OFFICE, DEPARTMENT OF FINANCE AND DEREGULATION
- John Nevins, Chief Executive Officer, CITY OF KINGSTON
- Bernard de Broglio, Internet Coordinator, MOSMAN COUNCIL
- Emma Smith, Media & Communications Co-ordinator, FRANKSTON CITY COUNCIL
- Trevor Gosbell, Change and Communications Manager (Research Services), Information Technology Services, THE UNIVERSITY OF MELBOURNE
- Richard Carroll, Election Advertising and Communication Officer, NSW ELECTORAL COMMISSION
- Christine Mackenzie, CEO, YARRA PLENTY REGIONAL LIBRARY and Felicity Gilbert, New Technologies Coordinator, YARRA PLENTY REGIONAL LIBRARY
| | | GOLD SPONSOR
SILVER SPONSOR
ENDORSING PARTNER
|
